Meat Church BBQ | Holy Cow BBQ Rub
Meat Church Holy Cow BBQ Rub is the go-to rub from Matt Pittman's Texas-born Meat Church brand — built specifically around beef. Where most all-purpose rubs try to do everything, Holy Cow is engineered for one thing: creating a bark-forward, competition-grade crust on brisket, steaks, and beef ribs without masking the meat underneath.
The formula leans on a salt-forward, garlic-heavy base with a careful blend of spice extractives that deliver consistent color and flavor penetration whether you're running a 12-hour low-and-slow smoke or a hot sear over charcoal. Gluten-free, no MSG — just clean seasoning that gets out of the way and lets the beef do the talking.
Description
Meat Church Holy Cow BBQ Rub is the go-to rub from Matt Pittman's Texas-born Meat Church brand — built specifically around beef. Where most all-purpose rubs try to do everything, Holy Cow is engineered for one thing: creating a bark-forward, competition-grade crust on brisket, steaks, and beef ribs without masking the meat underneath.
The formula leans on a salt-forward, garlic-heavy base with a careful blend of spice extractives that deliver consistent color and flavor penetration whether you're running a 12-hour low-and-slow smoke or a hot sear over charcoal. Gluten-free, no MSG — just clean seasoning that gets out of the way and lets the beef do the talking.
